From Torrent Freak:

In an effort to curb online piracy, early last year the movie and music industries reached agreement with the UK’s leading ISPs to send ‘warnings’ to alleged pirates.

Under the new system copyright holders will monitor illegal P2P file-sharing activity with a strong focus on repeat offenders.

The warning program is part of the larger Creative Content UK (CCUK) initiative which also includes an educational component. Though various PR campaigns the coalition hopes to change people’s attitudes towards piracy.

CCUK was launched after years of negotiating and the plans were widely discussed in the media. However, when the first campaign launched a few weeks ago there was a remarkable silence.

The first education campaign is called “Get It Right from a Genuine Site.” It encourages people to stay clear from pirate sites and use licensed services instead, so that copyright holders and industry employees are properly compensated.

The campaign was promoted alongside an ad which aired during the UK version of The X-Factor and elsewhere late October. In the high-profile advertising spot, which isn’t cheap, viewers were encouraged to duck dodgy sites and go legit.

“Get the stuff you love from genuine sites and support creativity. Download or stream from dodgy sites and contribute nothing. It’s your choice,” it says.

Get It Right from a Genuine Site

[embedded content]

CCUK is encouraging the public to use the hashtag #genuine to promote the initiative. However, thus far the response has been rather underwhelming with only a handful of tweets, mostly from…

Continue Reading