From The Washington Post:

Donald Trump reshuffled his presidential campaign late Tuesday, appointing two new leaders: Stephen Bannon, the former banker who runs the conservative outlet Breitbart News, and Kellyanne Conway, the veteran Republican pollster Trump initially hired to fix his image with women.

“I have known Steve and Kellyanne both for many years,” Trump said in a statement. “They are extremely capable, highly qualified people who love to win and know how to win.”

Conway’s campaign ascent has been rapid. She became a senior adviser to Trump campaign chairman Paul Manafort on July 1. Now she’s co-steering the whole ship.

She built much of her nearly three-decade career around a persistently difficult task: Helping conservative men win over women voters. No Republican presidential candidate has achieved that feat since George H. W. Bush first pursued the White House in 1988.

Last month, I spoke to Conway over lunch after she wrapped an interview with Katie Couric about how Trump will appeal to female voters — a demographic that national polls show generally and dramatically dislikes him. (All year long, at least 65 percent of women surveyed in The Washington Post-ABC polls have reported an “unfavorable” view of Trump.)

The interview revealed how, exactly, Conway counsels Trump. She described a delicate dance: You can’t just tell Trump what to do, she said. Commands could insult him.

Here’s more of what I learned, excerpted from my profile of her last month:

Conway trained under Ronald Reagan’s pollster:

Conway grew up in Atco, N.J., 43 miles northeast of Atlantic City. Her mother, grandmother and aunts raised her. The half-Irish, half-Italian women posted prints of the pope and the “Last Supper” on the walls. They prayed before meals. They celebrated faith and grinding work.

She found her professional niche in 1988, working for Dick Wirthlin, Ronald Reagan’s pollster, in the summer before she …

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