From Torrent Freak:

For almost two years City of London Police have been working with the music and movie industries to cut down on the consumption of pirated content online.

“Operation Creative” employs a multi-pronged approach, seeking to educate consumers while disrupting individuals and groups that operate unlicensed services. Sometimes engagement with site owners is enough for them to reconsider their ways but when that fails, police employ several other strategies.

One approach is to disrupt advertising revenue to sites that have been placed on the Infringing Website List (IWL), a database of sites that police and copyright holders have deemed to breach copyright law. In one such action, last year the Police Intellectual Property Unit placed warning ads on IWL sites to deter would-be downloaders.

After encouraging UK-based companies to avoid placing ads on listed ‘pirate’ sites, City of London Police have today reported progress in their efforts to cut off sites from their sources of revenue.

“Since the Police Intellectual Property Crime Unit (PIPCU) launched Operation Creative and the Infringing Website List (IWL) in 2013, there has been a 73% decrease in advertising from the UK’s top ad spending companies on copyright infringing websites,” the unit announced this morning.

While an almost three quarters reduction makes good headlines, the announcement is somewhat lacking in detail. For example, PIPCU doesn’t specify whether 73% fewer impressions are appearing on ‘pirate’ sites, or whether the top spending ad companies have reduced their spend with ‘infringing’ sites by the same amount.

Furthermore, the sample appears…

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