From Torrent Freak:
While entertainment companies and their anti-piracy allies continue to try, removing copyright-infringing content from the Internet is a huge challenge.
Media can indeed be removed from file-hosting and storage sites, but removing content from BitTorrent networks is a daunting prospect that cannot be achieved by attacking one central point. It’s a multi-pronged effort that returns mixed results, at best.
To this end content providers are focusing on making pirated content harder to find. While it may still exist, if users can’t easily locate it then download numbers will drop – they hope. As a result, one of the focus points is the role that search engines play in helping people to discover infringing content and infringing sites.
While slow, progress has been steady in the United States and Europe, with Google now downranking sites in search results based on the number of DMCA notices filed against them. Now it is the turn of Russia to ramp up the pressure on search engines via local telecoms watchdog Roskomnadzor.
This week the agency, best known for its work to have infringing sites blocked at the ISP level, announced it would create a working group to examine, among other things, the regulation of search engine results.
Just like in the US and elsewhere, rightsholders want search engines including market leader Yandex to either demote or entirely remove infringing sites from search results to make pirate content harder to find. Roskomnadzor agrees that things can be done, but note that it won’t be easy.