From EAG News:
WASHINGTON, D.C. – A recent feature on Michelle Obama’s embrace of technology is offering interesting insight into how she thinks the government and corporations should manipulate youngsters.
In a “360 video” interview and photo shoot with the first lady, The Verge explored how Michelle Obama has used social media to stay “cool” through platforms geared mostly to people half her age.
“Nowadays, this generation, they’re not watching nightly news, they’re not reading the newspaper, they’re not watching the Sunday morning shows. They’re on their phones,” Michelle Obama explained.
“It feels like she is having fun, but behind the scenes, a lot of work goes into what she says and what platform she uses to say it”
“So we had to start thinking of creative and fun ways to connect with those folks. Because what we understood is that this generation, they’re looking for authenticity,” she said. “They are looking for what feels real and natural so I knew my issues had to be real and natural to me if I was going to be in any way compelling to the audiences we were trying to reach.”
The feature points to the first lady’s embrace of social media sites geared toward younger users, and how she carefully staged posts for her Lets Move! childhood obesity program for maximum effect.
“In so much of what Michelle does online she seems authentic and natural … it feels like she is having fun,” according to the narrator. “But behind the scenes, a lot of work goes into what she says and what platform she uses to say it.”
Obama’s communications director explained how the first lady’s team builds a strategy for four…