From Norml:

I’ve worked hard to help legalize, tax, and regulate marijuana for adult recreational use in Washington State (where I live) and in Oregon. This November, Maine voters will have the opportunity to approve a ballot initiative that will end prohibition and replace it with a sensible marijuana policy in their state too.

As a NORML Board Member, I am proud to announce that NORML is endorsing this initiative. And to demonstrate my commitment, I am going to match every donation up to $50,000, dollar-for-dollar. This October, I’ll be visiting Maine to speak about the initiative and help build support for legalizing, taxing and regulating marijuana in the state.

If you donate $50, $100 or even $500, I’ll double it. Click here to make a donation through the campaign website today.

Through my travels in Europe, I’ve learned that pragmatic harm reduction makes much more sense than legislating morality. And I believe in civil liberties. Responsible adults should be able to use marijuana, just as they can use alcohol. Washington, Oregon, Colorado and Alaska have demonstrated that it is possible to build a system of marijuana control and regulation that works.

This isn’t about being “soft” or “hard” on drugs. This is about being smart – and controlling and regulating marijuana the right way.

Please consider making a donation today. Together, we can make history in Maine. (And I hope to see you in October!)

For Immediate Release
Wednesday, May 25, 2016

Contact
David Boyer, Campaign Manager, Campaign to Regulate Marijuana Like Alcohol
207-274-4633, dboyer@regulatemaine.org

Nation’s Oldest Marijuana Policy Organization – and One of Its Most Widely Recognized Board Members – to Throw Support Behind Initiative to Regulate Marijuana Like Alcohol in Maine

In an email announcing NORML’s endorsement, internationally renowned travel writer and television personality Rick Steves said he will match up to $50,000 in contributions to the campaign and visit Maine in October to help promote the ballot measure

PORTLAND, Maine – Internationally renowned travel writer and television personality Rick Steves announced on Wednesday that he and the National Organization for the Reform of Marijuana Laws (NORML) are throwing their support behind the initiative to regulate marijuana like alcohol in Maine. Steves serves on the board of directors for NORML.

In an email announcing NORML’s endorsement to initiative supporters, Steves offered to match every contribution to the Campaign to Regulate Marijuana Like Alcohol dollar-for-dollar up to $50,000. He also said he plans to visit Maine in October to help promote the ballot measure, which would end marijuana prohibition in Maine and establish a system in which marijuana is regulated and taxed similarly to alcohol.

“Through my travels in Europe, I’ve learned that pragmatic harm reduction makes much more sense than legislating morality,” Steves said in the email. “And I believe in civil liberties. Responsible adults should be able to use marijuana, just as they can use alcohol.

“Washington, Oregon, Colorado and Alaska demonstrate that it is possible to build a system of marijuana control and regulation that works,” he continued. “This isn’t about being ‘soft’ or ‘hard’ on drugs. This is about being smart – and controlling and regulating marijuana the right way.”

Steves actively campaigned in support of the ballot initiatives that successfully ended marijuana prohibition in Oregon in 2014 and his home state of Washington in 2012.

“NORML is pleased to be working with the Campaign to Regulate Marijuana Like Alcohol, and with our colleague Rick Steves, to help ensure that Maine joins the growing list of states to legalize the responsible adult use of marijuana this November,” said NORML Executive Director Allen St. Pierre. “Our board of directors has enthusiastically endorsed this measure and we will continue to work for its passage.”

NORML, founded in 1970, is a national organization with state and local chapters operating throughout the country. It is the nation’s oldest and most widely recognized marijuana policy reform organization.

“NORML has spent decades educating the public about marijuana and advocating for sensible marijuana policy reform,” said campaign manager David Boyer. “We are proud to have their support, and we are very grateful for Mr. Steves’ exceptionally generous offer. A lot of celebrities express support for ending marijuana prohibition, but few put their money where their mouth is.”

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The Campaign to Regulate Marijuana Like Alcohol is supporting a 2016 statewide ballot initiative to end marijuana prohibition in Maine and replace it with a system in which marijuana is regulated and taxed similarly to alcohol. For more information, visit http://www.RegulateMaine.org.

This post originally appeared on the Norml blog