For years the broadband industry tried to claim that they were imposing usage caps because of network congestion. In reality they’ve long lusted after usage caps for two simple reasons: they allow ISPs to charge more money for the same product, and they help cushion traditional TV revenues from the ongoing assault from Internet video. Instead of admitting that, big ISPs have tried to argue that caps are about “fairness,” or that they’re essential lest the Internet collapse from uncontrolled congestion (remember the debunked Exaflood?).
Over the years, data has shown that caps aren’t really an effective way to target network congestion anyway, can hinder innovation, hurt competitors, and usually only wind up confusing consumers, many of whom aren’t even sure what a gigabyte is. Eventually, even cable lobbyists had to admit broadband caps weren’t really about congestion, even though they still cling to the false narrative that layering steep rate hikes and overage fees on top of already-expensive flat-rate pricing is somehow about “fairness.”
Comcast is of course slowly but surely expanding usage caps into its least competitive markets. More recently the company has tried to deny it even has caps, instead insisting these limits are “data thresholds” or “flexible data consumption plans.” But when asked last week why Comcast’s caps in these markets remain so low in proportion to rising Comcast speeds (and prices), Comcast engineer and vice president of Internet services Jason Livingood candidly admitted on Twitter that the decision to impose caps was a business one, not one dictated by network engineering:
Jason’s not the first engineer to admit that caps aren’t an engineering issue and therefore don’t have anything to do with congestion. In fact if you followed the broadband industry’s bunk Exaflood claims over the last decade, you probably noticed that ISP lobbyists say one thing (largely to scare legislators or the press into supporting bad policy), while actual engineers say something starkly different.
Repeatedly we’ve been told by ISP lobbyists and lawyers that if ISPs don’t get “X” (no net neutrality rules, deregulation, more subsidies, the right to impose arbitrary new tolls, whatever), the Internet will choke on itself and grind to a halt. In contrast, the actual people building and maintaining these networks have stated time and time again that nearly all congestion issues can be resolved with modest upgrades and intelligent engineering. The congestion bogeyman is a useful idiot, but he’s constructed largely of bullshit and brainless ballast.
Livingood will likely receive a scolding for wandering off script. Comcast, unsurprisingly, doesn’t much want to talk about the comment further:
“We’ve asked Comcast officials if there are any technology benefits from imposing the caps or technology reasons for the specific limits chosen but haven’t heard back yet. Livingood’s statement probably won’t come as any surprise to critics of data caps who argue that the limits raise prices and prevent people from making full use of the Internet without actually preventing congestion.”
That’s worth remembering the next time Comcast tries to insist that its…