From FiveThirtyEight:

Women, 51 percent of the U.S. population, do not like Donald Trump very much.

In national polls, Trump is down by about 6 percentage points, and Hillary Clinton is beating him among women voters 58 to 35 percent, according to a recent ABC News-Washington Post poll. Even among Republican women, Trump’s prospects have tanked; he’s now getting the support of only 72 percent of them, down from the 93 percent that Mitt Romney won in 2012.

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Enter Kellyanne Conway, who Trump hired as his campaign manager last week. Conway, a longtime GOP pollster, owns her own firm, “the polling company, inc./WomanTrend,” and if you couldn’t guess it from the name, she’s made a career in no small part by providing advice to politicians and marketers about what women want (a question Mel Gibson never definitively answered). Conway even wrote a book, “What Women Really Want,” with Democratic pollster Celinda Lake, and when she joined the campaign last month as an adviser, The Washington Post wrote a story about her, headlined “Inside Donald Trump’s Strategy to Win Back Women.”

Since the Trump team shakeup last week, Steve Bannon, the head of Breitbart Media who was named the campaign’s CEO, has grabbed most of the attention; that the swaggering alt-right site which has seen a rise in its prominence since the beginning of the Trump campaign would now be officially connected to the nominee seemed a perfect 2016 twist. But judging by Trump’s actions during the past few days, Conway’s influence may be at work more than Bannon’s. At least so far. There were Trump’s remarks that …

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